Emblem The Emblem was revealed on 5 February 2025. It drew inspiration from Chile's unique geography and heritage. The design prominently featured elements such as the Andes Mountains, the Pacific Ocean, and the vibrant colors of Chilean culture, reflecting the nation's deep love for football. The emblem was expected to resonate with both local fans and the global football community.
Theme song One day before the tournament began, FIFA revealed the official song titled "
El Alma en la Cancha (Olé Olé Olé)" (Spanish for "The Soul on the Pitch") sung by
Shirel and produced by
Taffy Dönicke.
Mascot The mascot was revealed on 22 May 2025. His name was Vito, a
viscacha characteristic of the region. Considered sociable, charming, and energetic, this animal resembled a rabbit or chinchilla.