Dale originally ran live music nights at The Rock Garden in London's Covent Garden with
magician and television personality
Pete Heat before founding Goldheart Assembly with John Herbert in 2007. In 2009 Goldheart Assembly became the first unsigned band to record a
BBC Radio 1 Maida Vale Session in over a decade, gaining DJ Steve Lamacq as a lifelong fan and champion. In the same year, the band performed on the
BBC Introducing Stage at the
Glastonbury Festival, as well as slots at the
Camden Crawl,
Isle of Wight,
Wychwood,
Middlesbrough Music Live,
Reading & Leeds and V Festival. Dale co-wrote and co-produced Goldheart Assembly's debut album
Wolves and Thieves, which went on to receive universal acclaim from the music and UK national press, with positive reviews in publications including
Mojo,
Uncut and
NME magazines as well as
The Sun and
The Independent newspapers. In October 2011, he appeared on
Last Call with Carson Daly with Goldheart Assembly performing four songs from their debut album. Dale also co-wrote and co-produced the band's second album,
Long Distance Song Effects. The album also received widespread critical acclaim with publications such as
The Guardian,
Metro,
Allmusic and
NME all awarding the album 4-star reviews. In 2013 he signed to
Faber Music as a songwriter. Dale has run events and live music nights at the legendary private members club the
Groucho Club in Soho since 2015. In December 2017, the band announced that they would play their final show in London. ''Goldheart Assembly's Last Waltz'' was on 7 December 2017 at
ULU. The band were joined on stage by members of
The Magic Numbers,
Starsailor,
EMF,
The Bluetones, Treetop Flyers, Lyla Foy and
Ren Harvieu. In 2017 it was announced that Dale was heading up a new record label, LGM Records, with former EMF bandleader and hit songwriter
Ian Dench, where the two developed and signed indie pop band Friedberg, as well as Jo Goes Hunting,
Mono Club and Amaroun. The label was featured in
The Times and Dale was invited to talk on
BBC World News and on
BBC Radio 4's flagship news programme
Today. In 2018 Dale co-founded SINE Digital where he is the managing director. The company specialise in
digital advertising. He has worked on hit West End productions such as
2:22: A Ghost Story and
Back to the Future: The Musical and has run digital campaigns for
theatre producers such as
Cameron Mackintosh, Colin Ingram,
Sonia Friedman and
Playful Productions. Dale gave the reasons for pivoting from music to running a digital agency in an interview to Performance Marketing World: In January 2023, it was announced in publications such as
The Stage that Dale would become the CEO of a group of companies to be called SINE Group, a move that would involve expanding their services to
Broadway. == References ==