, Farley, and Roosevelt in
Warm Springs, Georgia, December 1931.|alt=image Farley served as a delegate to the
1924 Democratic National Convention, where he befriended
Franklin D. Roosevelt, who would give his famous "Happy Warrior" speech for Smith. In 1928, Smith became the Democratic nominee in the presidential election, and Roosevelt ran for governor to replace Smith. Farley was chosen as the secretary for the
New York State Democratic Committee that summer, and launched a letter-writing campaign to the state's county organizations to support Roosevelt. Although Smith failed to win New York in the presidential election, Roosevelt was successfully elected governor, due to stronger support in
upstate New York. In 1929, Farley toured the state to gather information on the state of each county party organization, which he compiled in a report to Roosevelt. He recommended that the Democrats involve more women in party affairs to better appeal to women voters and distribute
patronage more fairly to the various counties, a principle he labeled "proper consideration". He also encouraged county organizations to replace ineffective chairmen and establish full committees covering every precinct in their counties. Farley replaced William Bray as chairman of the New York Democratic Party in 1930. That year, Roosevelt was reelected with a massive majority, sweeping 42 of the 57 counties in upstate New York. The day after the election, Farley announced: "We have elected as Governor the man who will be the next President of the United States." Although his efforts to build support for Roosevelt among urban machines in the northeast and midwest failed, Farley became familiar with members of the Texas delegation. He used his connections to secure Roosevelt's nomination on the fourth ballot at the
1932 Democratic National Convention by offering to make Texan leader
John Nance Garner the running mate. For his previous work, Farley was elected chairman of the
Democratic National Committee and chosen by Roosevelt to be his campaign manager. During the 1932 presidential election, Farley befriended Indiana journalist
Claude G. Bowers, whom Roosevelt had also recruited to work for the campaign. After Roosevelt's victory, Bowers was appointed as the
United States Ambassador to Spain with Farley's recommendation. The two would continue a correspondence during Roosevelt's presidency to keep each other informed on domestic and foreign developments, and Bowers would write many speeches for Farley. Farley's role as Roosevelt's campaign manager continued in the
1936 presidential election. Ahead of the
1936 Democratic National Convention, Farley lobbied the rest of the party to repeal the convention rule requiring a two-thirds majority for presidential nominees. He continued his systematic approach to campaigning and maintained a massive correspondence list with party officials across the country, monitoring the situation on the ground and providing advice based on his experience in New York. The election marked the high point of Farley's political career when he correctly predicted that Roosevelt would win all but two states, Maine and Vermont. ==Postmaster general==