In August 1773, Lackington moved to
London with his first wife, Nancy. Upon arrival, he spent their last
half-crown on a book of poems. Later, in his memoirs, he explained: "for had I bought a dinner, we should have eaten it to-morrow, and the pleasure would have been soon over, but should we live fifty years longer, we shall have the
Night Thoughts to feast upon." In 1774, Lackington had saved enough money to be able to rent his own shop, and he began selling both shoes and books together. He bought whole libraries and published writers'
manuscripts. He also saved
remaindered books from destruction and resold them at bargain prices, firmly believing that books were the key to knowledge, reason and happiness and that everyone, no matter their economic background, social class or gender, had the right to access books at cheap prices. By 1794, Lackington had amassed a large enough inventory to move into a massive shop on
Finsbury Square with his business partner Robert Allen. Lackington named the store "Temple of the Muses" and was said to have been large enough "that a
mail-coach and four were driven round the counters at its opening". Above the entrance of the store, he placed a plaque which read: "Cheapest Bookstore in the World." The bookstore was the largest in the United Kingdom, and boasted an inventory of over 500,000 volumes, with annual sales of 100,000 books. Later that year, Lackington minted a token which customers could use as an in-store currency. The token had Lackington's image on the obverse and the reverse read "HALFPENNY of J. LACKINGTON & Co." "CHEAPEST BOOKSELLERS IN THE WORLD." Lackington became somewhat of a celebrity in London. A flag would fly above the bookstore when he was present, and he rode through the streets in a custom stagecoach, inscribed with his personal motto: “Small profits do great things.” A catalogue of Lackington's available inventory was regularly printed, and book orders were fulfilled for places as far away as the United States. According to Lackington, the first edition of his catalogue contained 12,000 titles. As a bookseller turned publisher, Lackington also published multiple editions of his own autobiography, in part because he was acutely aware that his reputation was at stake, since his success drew criticism from other booksellers. Lackington was a member of the
Honourable Artillery Company at the time of the
Gordon Riots of 1780. ==Autobiographies==