Moir joined the BBC in 1963, as a production assistant in light entertainment. Among the programmes he later produced were
Bruce Forsyth and the Generation Game from 1971-75. Having been BBC head of light entertainment from 1987 to 1993, Moir was appointed controller of
BBC Radio 2 in 1995 and took up his post in 1996. Many assumed this would be a quiet end to his career but he turned the station from a declining backwater to the most popular in the UK, winning back many former
Radio 1 listeners who had defected to commercial radio. This was achieved through broadcasters like
Steve Wright,
Johnnie Walker,
Janice Long,
Paul Gambaccini,
Lynn Parsons,
Bob Harris and
Alan Freeman, all of whom joined Radio 2 during Moir's controllership. Since June 2004 Moir has been a
non-executive director of
Celador Radio Broadcasting and advises on company licence applications. He is a Fellow of The
Radio Academy. ==Personal life==