James Bryce Whitford is an American college basketball assistant coach for the Rhode Island Rams men's basketball program and the former head coach of the Ball State Cardinals men's basketball program. Before he was hired at Ball State, Whitford served as an assistant coach at Miami (Ohio), Xavier, and Arizona where he was instrumental to those teams reaching the Elite Eight and Sweet Sixteen. Amongst peers, Whitford is known for his predictive analytics, work ethic, defensive schemes, recruiting and relationship building. Whitford is married to Alexa Teare, Founder and CEO of a health-tech startup. He has two sons with his former wife.