MarketJantzen
Company Profile

Jantzen

Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of Portland, Oregon, United States. The brand name later replaced the name of the parent company that manufactured the branded products. The brand featured a logo image of a young woman, dressed in a red one-piece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back. Known as the Jantzen "Diving Girl", the image in various forms became famous throughout the world during the early twentieth century.

History
Origin Carl Christian Jantzen and brothers John A. Zehntbauer and C. Roy Zehntbauer founded the Portland Knitting Company, the predecessor of Jantzen Inc., in January 1910, in Portland, Oregon. It was a small knitting concern located in downtown Portland, and they produced sweaters, woolen hosiery and other knitted goods in the upstairs space, and sold them in the retail outlet downstairs. Carl Jantzen died from a heart attack on May 30, 1939 while passing through Sherman Hill, Idaho returning from a round-the-world tour. Designs The founders were members of the Portland Rowing Club, and in 1913, the company was asked to provide a rowing suit for use in the chilly mornings on the Willamette River. Throughout the 1970s and 1980s, Jantzen recognized that working women wanted attractive beachwear for weekends and vacations. In some resort areas, swim separates, cover-ups, and ankle-length beach skirts completed many swimsuit ensembles. Jantzen began to work with nylon and spandex to add stretch that holds shape. Jantzen also introduced a Trikini, combining a string bikini worn underneath a lacy, semi-transparent maillot. Ownership and portfolio changes In 1980, Jantzen was purchased by Blue Bell, and Blue Bell was acquired by VF Corporation in 1986. In 1995, the company ceased production of menswear to concentrate on women's apparel, returning to its roots in swimsuits. In 2002, the Jantzen trademark was purchased by Perry Ellis International, Inc. == See also ==
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