In 1936, Bligh was struggling as an actress and responded to a
BBC advertisement for female television 'hostess-announcers' - unmarried and without red hair. Both Bligh and
Elizabeth Cowell were chosen from a pool of 1,122 applicants throughout the
British Empire. On 18 May 1936, she began a six-month trial with the BBC's television department, making her
BBC Radio debut, announcing halfway through Geraldo's light entertainment orchestral concert
Romance in Rhythm for around 15 seconds in
St. George's Hall, London on the evening of 26 May 1936. Bligh was included in the programme because television director
Gerald Cock needed her to get experience. She did a microphone training course with musical comedy and opera producer Gordon McConnel, and was formally employed as a BBC television announcer in July 1936. Bligh was one of three BBC television test broadcast announcers. On 7 July of that year, she made her BBC Radio début as part of a team with Cowell and
Leslie Mitchell. From late June to early July 1936, Bligh worked as one of the BBC's evening hostesses at
Broadcasting House for a week. She was the first woman to announce on the BBC's regular television broadcast, which debuted on 2 November 1936. In an era before
autocues or prompting systems, Bligh was obliged to learn 400 words per day that she said straight into the camera. She also worked as a roving reporter for BBC Outside Broadcasting. and she broadcast live from the air in a
autogyro above
Hanworth Air Park,
Middlesex in February 1939. She was also filmed being rescued from atop a ledge during a fire brigade drill and performing trick motorbike manoeuvres with the police. This earned Bligh the sobriquet "
Pearl White of television." but she rejoined the service in 1946 when television broadcasts resumed after the war was over and she was the first person to appear when broadcasting was resumed, greeting viewers with the words:"Good afternoon everybody. How are you? Do you remember me, Jasmine Bligh?" She resigned from the BBC in June 1946, two weeks after television broadcasts resumed, citing "too strenuous" work. Bligh moved to the Republic of Ireland to become a farmer, but found it too expensive and ultimately returned to England. In September 1973, Bligh returned to television, presenting the daily magazine programme
Good Afternoon for
Thames Television, which explored emotional and physical disabilities. She closed down Bargains in 1976. ==Personal life and death==