In 2013, Carter commissioned a poll of a potential race against
Nathan Deal in the 2014 gubernatorial election. He subsequently announced that he would run for the Democratic nomination. During his campaign, Carter advocated increased investment in education and technical training to help grow Georgia's film and television industry. "Georgia has seen enormous growth in film and television production, but that success is threatened unless we build the skilled workforce to fill these jobs." Carter said, and added "After years of cuts to HOPE and to our schools, industries across the state simply cannot find the skilled workers they need to fill their jobs." Polls suggested a surprisingly close race given Georgia's recent electoral history.
Real Clear Politics upgraded the race from "Leans GOP" to "Toss Up." Carter also out-raised the incumbent Deal in the second quarter. Carter said that people in Georgia have the right to have the Sons of Confederate Veterans-backed license plate, which features an image of the Confederate flag and that he would not try to stop them if elected. During his campaign, Carter reaffirmed his support for the legalization of
same-sex marriage, stating, "Marriage equality is something I believe in and have [believed in] for a very, very, very long time since before I got into politics." In a WSB-TV debate which aired live on
C-SPAN, Carter criticized Deal's handling of the state's economy by stating that 380,000 Georgians were looking for jobs and that state government support for public education had dropped. Carter lost his 2014 bid for the office of governor to incumbent
Nathan Deal by 7.9%, receiving 44.9% of the vote.
Results ==Carter Center==