Jay Michael Ortuoste Jaboneta, better known as Jay Jaboneta, is a Filipino blogger, philanthropist, new media advocate, and online community organizer, who served as Head for New Media under the Presidential Communications Operations Office of President Benigno Aquino III. Jaboneta is known for having sparked the idea that led to the creation of the charitable organisation Philippine Funds for Little Kids, for which Jaboneta was recognized by Yahoo! Southeast Asia as one of their “7 Modern Day Pinoy Heroes.” In May 2012, The Philippine Funds for Little Kids was incorporated as the Yellow Boat of Hope Foundation, Inc.