In June
2008, Monahan came to the PGA Tour as the executive director of
The Players Championship, and was named the Tour’s Senior Vice President for Business Development in
2010. He was promoted to Executive Vice President and Chief Marketing Officer in March
2013, overseeing business development, corporate marketing and partnerships, title sponsor relations, retail licensing, and media sales. Monahan served as Deputy Commissioner for two years and then became the Chief Operating Officer. PGA Tour commissioner
Tim Finchem announced his retirement in 2016 on November 7, and Monahan officially took over as commissioner two months later in January 2017. In February 2022, Monahan received a letter from the
LIV Golf CEO
Greg Norman. The letter detailed how players "were and still are interested in playing for a new league, in addition to the PGA Tour." Norman stated that he wanted the leagues to co-exist, to which Monahan responded that he "doesn't want that at all." After the creation and completion of several LIV Golf events, the
Department of Justice launched an investigation into potential monopolization and anticompetitive behavior on behalf of the PGA Tour. ==Personal==