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Jean-Claude Biver

Jean-Claude Biver is a Luxembourg-born Swiss watchmaking executive. He previously served as the chief executive officer (CEO) of TAG Heuer. From 2014 until 2018, he was the president of LVMH's watchmaking division until his retirement after 43 years in the industry.

Early life and education
Biver was born on 20 September 1949 in Luxembourg City, Luxembourg to Jacques Biver (b. 1924), who was the proprietor of a shoe store, and Denise Biver (née Zeien), originally from the Burgundy region in France. He spent his initial years at 2 Rue du Capucins in the old town of Luxembourg City. At the age of 10, he moved with his family to Switzerland, attending school in Saint Prex. He later studied at Collège des Morges, and earned a degree in business at HEC Lausanne (also known as the Faculty of Business and Economics of the University of Lausanne). ==Watch industry==
Watch industry
Early career Upon graduation, he spent time in the Vallée de Joux, absorbing the culture of watchmaking, where he met Jacques Piguet, who was running the movement factory Frederic Piguet. Blancpain Upon return to the Valley de Joux in 1981, Biver and Jacques Piguet purchased the rights to Blancpain, a watchmaker that had gone out of business in the 1970s. The company's thirty-year cooperation with the McLaren motorsport team came to an end in late 2015, after Biver had a falling out with McLaren owner Ron Dennis. TAG Heuer subsequently joined Red Bull Racing, becoming namesake to their Renault engines. Similarly in 2014, Biver was named as the head of the watches and jewelry division of the LVMH conglomerate managing other brands including TAG Heuer, Zenith, and Hublot. In 2018, Biver announced his resignation as head of the watches and jewelry division of the LVMH for health reasons ending 43 years in the watch industry. ==Cheese==
Cheese
Every year, Biver produces approximately five tonnes of cheese at his farm in the Swiss Alps. Because of the cheese's exclusivity, Biver refuses payment, offering cheese only to his friends and family, and to particular restaurants of his choosing. Biver stated that by refusing payment, he can remain in absolute control of the cheese's distribution: "I will be the master of my cheese until the last piece." == Personal life ==
Personal life
Biver was initially married to Yolande Froidevaux (née Gasser; formerly Biver) with whom he had two children; Loic Biver and Delphine Mira (née Biver). He would later remarry to German-born Sandra Biver with whom he had Pierre Biver (born 2000). ==References==
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