Hunt is a longtime fan of CFL football, he was a Rough Rider season ticket holder and has attended eight Grey Cups. In 2006, Jeff Hunt was part of the Golden Gate Capital group that was regarded as the front-runner among three bids to land a CFL expansion franchise for Ottawa. The group withdrew after a prominent group member was diagnosed with intestinal cancer. In September 2007, Hunt confirmed that he was a part of a group of local investors to talk to the CFL about bringing the Canadian Football League back to Ottawa. The partners aspired to take over Lansdowne Park, home of
Frank Clair Stadium, and operate football, hockey and sports entertainment out of it. The objective was to renovate the stadium itself, and add luxury suites and state-of-the-art facilities. A
Can $7 million fee was reported to have been paid. After originally being announced to begin play in 2010, its start date was pushed back to 2012, then 2013. However, the
team began play in 2014. Despite commencing the project for the new CFL team commenced in 2008, the official court decision was not made until September 2012 that granted the Ottawa Sports and Entertainment Group the official green light to begin construction. The partners faced years of appeals to the Ontario Court, which prevented them from being able to begin their vision. A local group caused these hindrances from the Glebe area of Ottawa, called the Friends of Lansdowne, who strongly opposed the new plan. The group purchased the rights to the
Ottawa Rough Riders name from the Rough Riders' last owner,
Horn Chen. In order to install the Rough Riders name on his new team, the group would have to seek approval from the
Saskatchewan Roughriders. When the request was denied, the group elected to call the new franchise the Redblacks. == Lansdowne redevelopment plan==