Long came to Arkansas as the successor of longtime athletic director
Frank Broyles, who retired at the beginning of 2008. Prior to his term at Arkansas, Long was hired as Pittsburgh's athletic director after
Steve Pederson left the
University of Pittsburgh to take the same position at the
University of Nebraska. Long hired Head football coach
Bobby Petrino in 2008, but fired him in April 2012 after Petrino lied about his relationship with former Arkansas volleyball player Jessica Dorrell, whom Long and Petrino had agreed to hire to a staff position within the football program. The affair came to light after Petrino attempted to cover up the fact that he had been riding with his mistress when he was involved in a motorcycle accident in April 2012. Long concluded that he could not allow Petrino to remain at Arkansas because Petrino had deceived both him and the public about the accident and his relationship with Dorrell. He was also angered that Petrino had secretly given Dorrell $20,000 as a Christmas present, which could have potentially exposed Arkansas to a sexual harassment suit had Petrino been retained. In his formal termination letter to Petrino, Long told him that he would have never greenlighted the hiring of Dorrell had Petrino disclosed their relationship. The firing of Bobby Petrino led to the subsequent tumultuous hiring of
John L. Smith as interim head coach in 2012 and then the hiring of
Bret Bielema the following year. In October 2013, Long was announced as the first chairman of the
College Football Playoff selection committee, along with twelve other members. On November 15, 2017, the University of Arkansas announced that it had parted ways with Long effective immediately, with the school's chancellor saying Long had "lost the support of many of our fans, alumni, key supporters, and members of the university leadership." In 2018, Long became athletic director at the
University of Kansas, and vowed to break the cycle of losing football at the school, as the
Jayhawks had not had a winning season since 2008. Long fired KU coach
David Beaty and replaced him with former
LSU coach
Les Miles. The two had been friends since the late 1980s, when Miles was an assistant coach at Michigan and Long was an assistant athletic director. Miles led KU to a 3–18 record over two seasons before being forced out due to a
sexual harassment scandal dating back to his time at LSU. At a press conference on March 9, 2021–hours after Kansas and Miles agreed to part ways– Long said that Miles had assured him that there was nothing in his past "that could potentially embarrass the university or himself or our program." Long added that in February, he and other school officials had been alerted about "a legal dispute in Louisiana," but Miles had again assured him there was nothing to worry about. He claimed to have only learned about the allegations from the media. While Long was "beyond disappointed" that he had been forced to push Miles out, he believed it was "the right decision" under the circumstances." The following day, it was announced that Long was leaving KU as well. Chancellor
Douglas Girod said that he and Long had met on the previous night, and the two agreed that it was in the school's best interest for Long to step down. He had been roundly criticized for how he'd vetted Miles before hiring him. Long told
CBS Sports' Dennis Dodd hours after meeting with Girod that his departure was not entirely voluntary, and confirmed he had been "relieved of his duties" but allowed to publicly save face by resigning. ==Personal life==