Jeffrey Ajluni is an American business executive in the professional sports, media operations and live entertainment industries. He is currently the President & CEO of Fusion Sports & Entertainment, a Washington, DC based consulting firm specializing in sports and entertainment sponsorships and marketing consulting, as well as the curating and hosting of conferences and events that inform, educate and entertain. Jeff holds the unique distinction of having worked in the National Hockey League, Major League Baseball, National Football League, English Premier League, National Basketball Association and Major League Soccer. Ajluni most recently served as Chief Partnerships Officer for the Major League Soccer club D.C. United in Washington, D.C. from September, 2021 through December, 2024. Ajluni led all partnership development and partner activation and services for the club, leading the partnerships team to unprecedented revenue growth in franchise history. Prior to joining DC United, he was senior vice president of strategic partnerships and business development for the US Travel Association in Washington, D.C. Ajluni oversaw all new business growth for the association, with a focus on developing partnerships and alliances that strategically benefit the U.S. travel industry.