Bleustein became a Harley-Davidson employee in 1975, initially as vice president of engineering. AMF's ownership of Harley-Davidson was problematic, and by some accounts, the company was close to bankruptcy in the early 1980s. He stepped down as CEO in April, 2005 and was replaced by
James L. Ziemer. As CEO, Bleustein was known for holding large numbers of face-to-face meetings with stakeholders, including customers, employees, stockholders and suppliers. He was an advocate of the "free flow of ideas" He was responsible for other engineering innovations, including
rubber engine mounts to reduce vibration, redesign of the iconic Harley-Davidson
V-twin engine, and introduction of
Kevlar drive belts. He was an active participant in the
Harley Owners Group, attending six or more events each year. ==Corporate boards and community service==