In 2007, Wisenbaugh created a
YouTube channel under the username “KoolJeffrey” and was one of the first YouTube Partners on the platform. His channel featured short sketches, "Day in the Life" videos, Q&A's and more. Wisenbaugh gained over 2 million video views on his videos. In November 2009, Wisenbaugh started his career as a television personality by hosting segments on MSUToday, a show that shares "stories of impact and inspiration— on campus and around the world." Wisenbaugh hosted segments that covered student life and campus research. His segments aired on Big Ten Network. In May 2012, Wisenbaugh moved to
Los Angeles to start working as a digital reporter/writer for
Ryan Seacrest Productions, in which he covered red carpet events like the 2012 MTV VMAs and various movie premieres. In his time with RSP, Wisenbaugh interviewed people such as
Ariana Grande,
Selena Gomez,
Matthew Fox,
Tyler Perry,
Elizabeth Banks,
Anna Kendrick,
Cody Simpson and
Ryan Beatty. In May 2013, Wisenbaugh joined
NBCUniversal where he worked on
E! News and
E! Network content. He ultimately led the Originals & Live Programming team for E! News where he supervised the production and creative for all digital on-air content. He helped develop the first-ever
Snapchat series "The Rundown", launched E!'s first digital scripted series "Hashtaggers", created the network's first digital originals slate and managed the team that produced all live content. In March 2017, he joined
Group Nine Media in its infancy as Sr. Director, Development and Social Studios. There he led the team responsible for launching new series, developed daily content for Instagram, Facebook and Snapchat and maintained strategic relationships with talent partners and vendors. In January 2019, Wisenbaugh was hired as Instagram's Head of Content where he oversees the content strategy across the company's own social channels including @Instagram, the world's largest social media account with over 276 million followers. == Awards and recognition ==