Lady Douro is the daughter of the businessman and former
showjumper Johnny Kidd. She is the granddaughter of The Honourable
Janet Gladys Aitken. One of Kidd's maternal great-grandfathers was the Canadian
press baron Max Aitken, 1st Baron Beaverbrook. Kidd's mother, Wendy Madeleine Kidd (
née Hodge), is one of the three daughters of
Sir John Rowland Hodge, 2nd Baronet, Kidd's aunt is the model
Vicki Hodge. The company launched a
cosmetics range in 2006, which was available in the UK (in
Boots),
America,
Australia,
Hong Kong, and
Canada. Her book
Jemma Kidd Make-up Masterclass was published in 2009. Jemma Kidd Make-up
went into administration in October 2012. The business was dissolved in January 2020. ==Personal life==