On August 5, 2013,
TV Land placed a
multi-camera pilot order on
Jennifer Falls, with
Jaime Pressly identified for the lead role. The pilot was written by
Matthew Carlson. Larry W. Jones, Jaime Pressly, Keith Cox, Mindy Schultheis and Michael Hanel serve as executive producers, alongside Acme Productions. Casting announcements on the remaining series regular roles began in September 2013, with
Missi Pyle first cast in the role of Dina, Jennifer's childhood best friend, who is hesitant to restart the friendship when Jennifer returns to town. Dylan Gelula was the next actor cast in the series regular role of Gretchen, Jennifer's energetic and complicated daughter.
Jessica Walter then joined the series as Maggie, Jennifer's warm and welcoming yet slightly narcissistic mother. Shortly after,
Nora Kirkpatrick and
Joel David Moore were cast in the series, with Kirkpatrick cast in the role of Stephanie, Jennifer's sister-in-law and new boss. Moore was tapped play the role of Wayne, Jennifer's brother who owns the bar where she begins to work. On January 27, 2014, TV Land placed a series order on
Jennifer Falls, set to premiere in 2014. The series was originally conceived as a multi-camera before being converted into
single-camera.
Jennifer Falls is the second TV Land original series in which Jessica Walter has appeared, following the sitcom
Retired at 35 which was cancelled in 2012 after two seasons. == Reception ==