In Chapter 3, the book explores three eras — the 1890s, 1920s, and 1960s — for historical evidence of the aforementioned four trends of truth decay in American society.
Gilded Age First, the authors identify the 1880s–1890s as the "
Gilded Age". This historical era commenced after the
American Civil War and was punctuated by the industrialization of America. The introduction of printing technology increased the output of newspaper publishers. This stimulated competition within the newspaper publishing industry. Thus, "yellow journalism" caused a conflation of opinions and objectively verifiable facts in society.
Roaring Twenties and the Great Depression Second, the authors identify the 1920s–1930s as the
Roaring Twenties and the
Great Depression. This historical era was renowned as another period of economic growth and development that catalysed significant changes in the American media industry. The authors argue that
radio broadcasting and
tabloid journalism emerged as a dramatized form of media that focused on news surrounding public figures such as politicians, actors, musicians and sports athletes as entertainment rather than reliable and accurate information for the audience to utilise in considered decision-making. Nonetheless, Bainer suggests that "new journalism" also augmented reporting as it permitted journalists to disseminate information on matters without the hollow pretence of objective reporting. == Current drivers ==