Early career While working weekdays on the Koscielak show in Minneapolis, Borash started a weekly Saturday morning wrestling show at the very station he began working with when he was 15. Through the show, he met
Bob Ryder, an online wrestling executive who quickly pitched the show concept to
Eric Bischoff of
Ted Turner's World Championship Wrestling (WCW).
World Championship Wrestling (1999–2001) In March 1999,
WCW Live! premiered to an online audience with their first guest on the show,
Hollywood Hogan.
WCW Live! became the most listened to streaming audio program in the world, often reaching 50 thousand live audio streams nightly. While doing the nightly two hour internet show for WCW, Borash continued a stint on the Ruth Koscielak Show until August 1999, when he left Minneapolis to work full-time in the offices of WCW in
Atlanta. He was one of the head writers for
WCW Monday Nitro on
TNT in the city, as well as
WCW Thunder on
TBS. Later in 1999, Borash premiered on WCW TV, co-hosting the year end special for WCW on TBS. He made several appearances on WCW television as a play-by-play announcer for
Nitro and
Thunder. His role eventually led to an on-air character as Vince Russo's stooge, including a memorable episode where Borash was attacked by
Goldberg (Bill Goldberg) while driving Russo in his own
popemobile vehicle at the
Cow Palace in
San Francisco.
World Wrestling All-Stars (2001–2002) After the WWF purchased WCW in March 2001, Borash met
Australian concert promoter
Andrew McManus and together they launched the
World Wrestling All-Stars organization. Later in 2001, Borash left for
Australia and worked out of the offices of McManus at
Surfers Paradise on the
Gold Coast in
Queensland. The promotion's first tour of Australia concluded with a live pay per view from the
Sydney SuperDome called "The Inception", where Borash provided play-by-play commentary alongside
Jerry "The King" Lawler. The WWA produced numerous international tours as well as live pay per view events from Las Vegas; Glasgow, Scotland; Melbourne, Australia; and Auckland, New Zealand, with Borash serving as executive producer and host.
Total Nonstop Action Wrestling / Impact Wrestling (2002–2018) prior to
Lockdown, April 2007 In March 2002, Borash returned to the United States to join
Jeff Jarrett in launching
TNA Wrestling in
Nashville. As the second employee the company hired, Borash worked in several positions for the organization including ring announcer, video editor, and show writer. In January 2006, he became the backstage interviewer for TNA's
Impact! on
Spike TV, a position he dreamed of as a child, watching his idol
Gene Okerlund in the
American Wrestling Association (AWA) growing up in Minneapolis. Since becoming backstage interviewer, Borash actually became involved with the
kayfabe politics of TNA, as his respect for
Kurt Angle led him to be a constant presence during many of Angle's backstage segments and gained him membership into Angle's
stable, the
Angle Alliance. He was humorously
Karen Angle's maid of honor at her wedding vows renewal to Kurt on the
Valentine's Day edition of
Impact!. In April 2007, Borash launched
TNA Today on TNAWrestling.com, a show he hosted from the TNA corporate offices. In early 2008, he announced that
Samoa Joe was voted the MVP of TNA. Joe then attacked Borash, thus (kayfabe) injuring him, which resulted in Borash wearing a neck brace on television. Borash has gone on to become the host of Internet-based
TNA Spin Cycle which aired on TNA's
YouTube channel. On January 17, 2010, at
Genesis new executive producer
Eric Bischoff took Borash off television. After
Mick Foley agreed to work with Bischoff, Borash was brought back as the backstage interviewer on February 14 at
Against All Odds. At
Sacrifice, Borash he was made the ring announcer. On June 14, 2010, he began working as the lead play-by-play commentator for
TNA Xplosion. He worked as the color commentator beside
Mike Tenay on July 10, 2011, at the
Destination X pay-per-view. On October 25, 2012, Borash and Todd Keneley, in his debut, working as the announcers for the first hour of
impact!. In TNA Xplosion on June 12, he was a commentator with Mike Tenay. Borash assumed duties as TNA Wrestling's director of Social Media and took over marketing online for the company. He was the executive producer of the UK's Challenge TV exclusive
British Boot Camp, a reality show featuring four aspiring
U.K. wrestlers competing for a TNA contract. While interviewing
Ethan Carter III, Borash was engaged in a feud with him after he interfered to help
Rockstar Spud. While Carter and his bodyguard
Tyrus tried to shave Spud's head but due to interference of Borash, the attempt was failed. Rather than shaving Spud, Carter and Tyrus decided to shave Borash. That caused an alliance with Spud and Borash, with Borash saving Spud numerous other times from getting his head shaved.
Ken Anderson and
Mandrews began to help Spud as well. On February 20 on
Impact Wrestling, Borash, Anderson, Mandrews and Spud made an attempt to shave Carter's head but Tyrus saved him. Tyrus, got shaved by Spud. Beginning in April 2015, Borash began conducting backstage interview at the One Night Only pay-per-view events along with Christy Hemme and some
impact! tapings. In addition, Borash was still the lead commentator for
Xplosion until
Josh Mathews took over. Beginning at
Bound for Glory 2015, he went on hiatus until returned to interviewing on January 5, 2016. Also in 2016, Borash returned to
Xplosion alongside Mathews and took over ring announcer position full-time while Hemme went on hiatus. On March 21, 2016, Borash returned to
TNA Wrestling commentary for the night after
Lashley attacked color commentator
The Pope. In March 2017, after being mentored by Tenay for many years, Borash was appointed as the lead play-by-play announcer for
TNA Wrestling by executive producer Jeff Jarrett. He was involved in a feud with Matthews, a fellow announcer, which culminated at
Slammiversary with a tag team match featuring Borash and
Abyss against Mathews and
Scott Steiner. On January 30, 2018, PWInsider reported that Borash had officially left Impact Wrestling, thus ending his long-standing tenure with TNA Wrestling.
WWE (2018–present) Borash signed with
WWE in January 2018. On May 8, 2020, he made his first appearance on WWE programming as a part of the
205 Live broadcast team with
Tom Phillips. WWE COO
Triple H credits Borash as being a true innovator. Borash was chosen as the director for the
Undertaker's "Boneyard Match", which headlined Wrestlemania 36 and was voted 2020 WWE Match of the Year. Borash is the senior director of Content and Development working directly with
Shawn Michaels on the NXT brand. ==Other media==