In 1974 Norman went into the wine business with his brother, under the name of La Reserve. He continued in this role until 1983, his fellow directors including
Patrick, Lord Lichfield, and
John Brooke-Little,
Richmond Herald of Arms. Under his chairmanship new volumes were published on royal families, Irish genealogy, and country houses of the
British Isles. Norman's first nightclub, established in 1978, was the
Embassy Club in
Old Bond Street, which has been called "London's first modern New York-style nightclub". Other directors were the fashion designer
Michael Fish and Derek Johns, a picture dealer and director of
Sotheby's. Norman sold the Embassy to
Lady Edith Foxwell. In 1979, he created an entirely new form of club, the ultradisco
Heaven, near
Charing Cross, which "quickly established itself as the centre of London gay nightlife" and became Europe's largest and "the world's most famous gay nightclub". and Leopard Lounge on
Fulham Broadway (1989–92). His other businesses included Pasta Pasta, a manufacturer and retailer of fresh pasta and sauces, with Derek Johns launched in 1984. ==Writer and television presenter==