Comic illustrator
James Sherman formerly claimed to have designed the Major League Baseball logo, but retracted his claims in November 2008, a few weeks after the
Wall Street Journal interviewed Dior. About the incident, Sherman said "The logo I created was very similar, but I designed it in the early 1980s. All I can say is that I was so sports-unaware that I didn't know about the earlier logo. I feel like a total idiot not that I didn't know about it. I'm flabbergasted."'''''' According to Dior, the logo design cost between $10,000 and $25,000, It was originally intended to be only for Major League Baseball's 100th anniversary season, but it continues to be used to this day. He maintained that the logo, introduced in 1969, was not inspired by
Harmon Killebrew, but rather "pure design" with reference to several photographs. Former colleague
Alan Siegel, the designer of the
National Basketball Association logo, based his work on Dior's design and a photograph of
Jerry West. ==Other work==