Continental Wrestling Association (1977–1989) In the early-1970s, Jarrett and his mother began promoting professional wrestling shows on behalf of Gulas in the
Memphis area. In 1979, The Freebirds asked Jarrett to play "
Free Bird" on their entrances. They first tried it in the Mid-South Coliseum and twirling the house spotlights. As a result, Jarrett became one of the first promoters to use music and videos to promote his roster of wrestlers. In 1984, Jarrett entered into a talent exchange with
Bill Watts'
Mid-South Wrestling promotion. Jarrett and Lawler advised Watts to bring more young performers into his territory to attract a younger generation of fans, especially females since they would often bring their boyfriends to the shows. In 1988, Jarrett began talks with
Verne Gagne, owner of the
Minneapolis, Minnesotabased
American Wrestling Association, about a potential merger. After negotiations broke down in 1989, Jarrett instead entered into a merger with
World Class Championship Wrestling (WCCW), a promotion based in Dallas, to create the
United States Wrestling Association.
United States Wrestling Association (1989–1995) The United States Wrestling Association began promoting shows in
Tennessee and
Texas in 1989, with Jarrett aspiring to make it a national promotion. In 1990, WCCW withdrew from the USWA after a revenue dispute and folded shortly afterwards. In 1992, the USWA began a talent exchange program with the
World Wrestling Federation. By the mid-1990s, attendances at the Mid-South Coliseum had fallen sharply, and Jarrett sold his stake in the promotion to Jerry Lawler and Larry Burton before it folded in 1997.
NWA:TNA (2002–2005) After the sale of World Championship Wrestling to the World Wrestling Federation and the bankruptcy of
Extreme Championship Wrestling, the North American professional wrestling industry lacked a viable competitor to the WWF. Jerry and Jeff Jarrett attempted to fill the void. On May 9, 2002, they formed J Sports and Entertainment (JSE), the parent company of
NWA:TNA, a new professional wrestling promotion that began airing weekly pay-per-views on
In Demand on June 19. In October 2002, JSE sold a 72% controlling interest in NWA:TNA to
Panda Energy. Jarrett remained part of the NWA:TNA management team until departing in late-2005 over a dispute about the direction of the company. == Companies ==