Collings' background in Devon gave him an appreciation of the problems of the agricultural worker and small-scale farmer rare in a major industrial city like Birmingham. The slogan for Collings' 1885 land-reform campaign
Three Acres and a Cow became the battle cry of land reform and the fight against
rural poverty. To some, however, this slogan was backward looking and the source of amusement amongst many Conservatives and farmers.
Joseph Chamberlain adapted the
Three Acres and a Cow slogan for his own
Radical Programme: he urged the purchase by local authorities of land to provide garden and field allotments for all labourers who might desire them, to be let at fair rents in plots of up to of arable and three to of pasture. Collings founded the Allotments Extension Association in 1883 to promote the formation of allotments and smallholdings. He also collaborated closely with the Highland Land Reform Association. The
1882 Allotments Extension Act was put through Parliament by Collings. By 1886 there were 394,517 allotments of under and 272,000 garden allotments (Haywood, 1991). In 1886, Collings' work defeated
Lord Salisbury's Government, which lost the vote on the
Queen's speech, when Collings moved his 'Small Holdings Amendment Act'. A Liberal Government under
William Ewart Gladstone took its place. Collings' work also led to 1908 Small Holdings and Allotments Act (which led to 30,000 families being resettled on the land) and the 1919 Land Settlement Act. ==Member of Parliament==