In the 1920s, Crawford began forming a fan base and was dubbed the "Poet of the Organ" for his style of playing ballads in Chicago. In 1921, he was employed by the
Balaban and Katz theatre chain playing its 29-rank
Wurlitzer in the
Chicago Theatre. Likewise, Crawford was hired to play a large Wurlitzer organ in
Grauman's Million Dollar Theatre, Los Angeles. After some recordings for the small local
Autograph Records label, Crawford made a series of
gramophone records for the
Victor Records label, which proved very popular with record buyers. He had hits such as "
Rose Marie," "
Valencia," and "Russian Lullaby." Other popular songs included "At Dawning" and "
Roses of Picardy." ==1930s: Hammond organist==