Romenesko graduated from
Marquette University and went to work for the
Milwaukee Journal, serving as a police reporter for the newspaper. Initially repulsed by the sometimes grisly nature of his work, he went on to publish the coroner's reports of unusual deaths in a book called
Death Log (1981). From 1982 to 1995 he worked as an editor for
Milwaukee Magazine, where he wrote features and an award-winning column that covered the local media called "Pressroom Confidential". During this time he also taught journalism at the
University of Wisconsin-Milwaukee. He worked as an Internet reporter for the
St. Paul Pioneer Press from 1996 to 1999. From 1989 to 1999, Romenesko ran a newsletter named
Obscure Publications which covered
fanzines. In 1998 he began the website
Obscure Store and Reading Room, which linked to odd news stories, and which earned him the reputation of a "witty
Matt Drudge."
Obscure Store was terminated in September 2011. In May 1999 he began another website, this one covering the media and called Mediagossip.com. It proved a success and later that year was acquired by the
Poynter Institute. The site, renamed to Romenesko's MediaNews, was migrated to Poynter's domain, where it was targeted at journalists, helping Poynter get more than 14,000 page views a day in 2000. Romenesko's site was reputedly "the best-known newspaper blog" of the time. Romenesko has also been mentioned as a predecessor to
Gawker for having "opened the first and biggest hole in the sacred wall between news and gossip in reporting about the media." He ended updates to JimRomenesko.com in 2016. In 2015, Romenesko announced his retirement from his blog. He said he would no longer accept offers for sponsored post or job advertisements. His website is no longer online. ==Controversy==