Dean founded the Jimmy Dean Sausage brand of
breakfast sausage, which was originally called "Pure Pork Sausage." The Jimmy Dean Sausage company did well, in part due to Dean's own extemporized, good-humored commercials. In 1980, the first Jimmy Dean Restaurant opened in northwest
Columbus, Ohio, followed by another in west Columbus the following year. Jimmy Dean opened three more restaurants in the Columbus Square shopping center,
Oklahoma City, and
Indianapolis in 1983. Dean sold the company to the
Sara Lee Corporation in 1984 for $80 million. He remained involved as the company spokesman after the takeover, though Sara Lee, under the leadership of
John Bryan, immediately began phasing him out of management duties. In 1985, the Jimmy Dean Restaurants closed, and
Bob Evans Restaurants purchased four locations in Columbus and Indianapolis. By 2002, Jimmy Dean was no longer acting as spokesman. In 2018, after Bryan's death, the company resumed an advertising campaign featuring Dean, who had died in 2010. == Non-meat items ==