East Series The team, then known as
Team Little Racing, was formed in 2012.
Jesse Little, the son of the team's owner, former driver
Chad Little, made his NASCAR debut. He drove the No. 97 (the car number Chad drove in the Cup Series for
Mark Rypien Motorsports and
Roush Racing) part-time in 2012, full-time in
2013 and
2014, part-time in
2015 and
2017. Little won 1 race driving for his family team which came at
New Hampshire in 2014.
West Series Jesse Little and the team would enter the No. 97 car at the season-finale at Phoenix in
2013 and
2014 as well as both races at
Kern County Raceway Park in 2014.
Truck Series In 2015, the team made their Truck Series debut at Dover, fielding No. 97
Toyota Tundra in a partnership with
ThorSport Racing, but an early crash ended Jesse Little's day early finishing 30th. The team also attempted the Chicagoland race but also finished 30th. The team returned at Texas and Homestead and finished 15th at Texas and 14th at Homestead respectively. In 2016, the team was renamed to
JJL Motorsports. The No. 97 truck made two attempts in the fall races at Texas and Homestead finishing 20th and 18th respectively. In 2017, Jesse Little returned to the No. 97 truck, running 4 races. The first one was at Dover, where he finished 14th. Jesse Little then finished a season best 8th in Iowa. Little next raced at Bristol, continuing his strong performance, finishing 13th. His last start of 2017 came in Phoenix, where he was involved in a late race crash, finishing 18th. In 2018, JJL Motorsports and Jesse Little returned for 9 races, and the team also switched manufacturers from
Toyota to
Ford, keeping their alliance with ThorSport, who also switched from Toyota to Ford that year. As part of this switch, JJL acquired trucks and equipment from the closed
Brad Keselowski Racing team, which is why their trucks were the same blue color that Keselowski's trucks had used to run. Little finished with six top tens, the highest finish a 6th at
Iowa, the team's best finish to date in the Truck Series. The team also had other drivers besides Jesse Little in the truck for the first time. Dirt ringer
R. J. Otto Jr. drove the truck at
Eldora but failed to qualify for the race.
Roger Reuse drove the No. 97 at
Canadian Tire Motorsport Park in a collaboration with
Jordan Anderson Racing. In 2019, JJL and Jesse Little increased their schedule again, planning to run 12 to 15 races in the newly renamed
Gander Outdoors Truck Series. The team announced over the summer that following the 2019 season, they were looking to sell the team to a new owner, as driver Jesse Little was looking to move up to the Cup or Xfinity Series in 2020. Little eventually was announced to run in the Xfinity Series full-time for
JD Motorsports. Before the season-ending
Ford EcoBoost 200, it was announced that Logan Puckett, the president of Diversified Utility Group LLC, would be purchasing the team, and renaming it to
Diversified Motorsports Enterprises for the 2020 season. His company also sponsored the No. 97 truck at
Homestead, the team's final race with the Little family as the owners of the team. Although his uncle Jason will no longer be an owner of the team, Jesse Little was still announced as the driver for DME in their part-time 2020 schedule, beginning at
Daytona. The transfer of ownership was completed on December 20. He and
Robby Lyons would drive the No. 97 truck part-time in 2020. The team did not attempt any races in 2021. ==References==