John Mills founded JML in the basement of his house in
Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops. JML first established its headquarters in
Kentish Town,
North London. This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to
Chiswick,
West London, as part of its expansion plans. JML's
fulfilment centre is based in the
Port of Tyne, In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association). == References ==