The brand manager Jean-Guillaume Trottier joined Estee Lauder in 2004, and has worked for Jo Malone exclusively since 2012. Additionally Jo Malone has its own shops. The brand was introduced in Brazil, China, Korea, Philippines and Israel. The brand's first brand ambassadors were English supermodel and musician
Karen Elson and model and actress
Poppy Delevingne. In July 2019, the British actor
John Boyega was named as first gent ambassador. In September 2020, he resigned as its global brand ambassador after the company replaced him with a Chinese actor in a version of an advertisement (designed to be shown in China) that he had created based on his upbringing in
Peckham, London. The firm had earlier apologised to him for reshooting the commercial without his consent which it had called a "mistake". Jo Malone, the person, was greatly displeased by the incident saying "how dare [those associated with the brand]" do as they did without having spoken to Boyega about it. She further expressed dismay at the situation as people were confusing the brand and Malone herself, thinking she was responsible, when in fact she currently holds no position there. In May 2024,
Tom Hardy became the brand ambassador of Jo Malone London and the brand announced plans to expand its male fragrance offering. ==References==