At the age of 12 years Labero got his first magic kit. At first he called himself "Magino" and 1979 he won the Swedish junior championships of magic that was held in Karlstad. He met his mentor, the Swedish magician
Carlo Tornedo. Carlo told him to use the first 2 letters in his name to create "Joe Labero" and he has now registered that name for official use. In 1991, he put up his first big production
A Magic Night at
Berns in Stockholm. The show was a great success and was sold out and performed 657 times. The show was shown all over Sweden and abroad for the following years. He toured until 1995. In 1996 he premiered in
Danze Fantasy Productions new show
Mystique at
Conrad Jupiters Casino in
Australia which ran for 16 months. The next year he presented another show there and called it
Illusions. In 1998 he took
Illusions to Sweden. Together with the original performers he made a huge success and performed this show until 1999 when he remade it and called it
Joe Labero show and performed it until 2002 all over Sweden. After this he created the
Castle Tour in Sweden which was more intimate with the audience and he continued to use a similar theme later at the
Ship of Illusions tour when traveling by boat around
Scandinavia. Together with the piano artist
Robert Wells he created
Rhapsody in Rock with Magic. This was a big show that combined live orchestral music with magic. They started in 2002 and met again using the same concept in the
Christmas Spectacular Show. In 2003 Labero had over 30
Ship of Illusions shows along the Scandinavian coast. Bill Clinton attended one of the shows. In September 2007 his show
Invited to Labero with an Asian theme started at Rondo in
Gothenburg, Sweden. In 2010 the show was shown over 300 times and sold over 300.000 tickets. In 2010 Labero hosted magic shows in
Hamburger Börs in Stockholm, from 10 September to 30 October. In November 2010 Labero hosted a six-month-long magic show at Jupiters Casino in Australia. The show was produced by Danze Fantasy Productions. In 2018 Labero landed his newest show
INFERNO: The Fire Spectacular in Las Vegas at the Paris Hotel and Casino. ==Awards==