Rosenthal was rejected by the
U.S. Army as a photographer because of poor eyesight. on Iwo Jima On the high and windy summit of Mount Suribachi, Rosenthal discovered a group of Marines attaching a large flag to a length of steel pipe. Nearby, he saw the smaller flag flying and managed to get himself photoed by Campbell under the flag with Sgt. Genaust and Army Pfc. George Burn, a photographer for
Yank, the Army Weekly. Another group of Marines was getting ready to lower the smaller flag at the same instant the larger flag was raised under an officer's orders. Rosenthal briefly contemplated attempting to photograph both of the flags at once, but was not in a position to get both flags in the photograph (Pvt. Campbell did capture an image of the first flag coming down while the second flag was going up), so he focused his attention on the group of men preparing to raise the second flag. He swung his camera around toward the action and pushed the shutter. Three feet to his right, Sgt. Genaust captured the flag-raising from nearly the same angle using color motion picture film.
Impact of flag-raising photo in
Arlington, Virginia The American people saw Rosenthal's photo as a potent symbol of victory. Wire services flashed what would become a
Pulitzer Prize–winning photograph around the world in time to appear in the Sunday newspapers on February 25, 1945 (Lowery's photos weren't released until late 1947). Many magazines ran the photo on their covers. After the battle for Iwo Jima was over and won, the photo was used for posters in war bond drives through over 30 cities from May 11 through July 4, 1945, which raised $26.3 billion. Rosenthal's photograph became an enduring icon. Artists used the photo as a model for the
United States Marine Corps War Memorial (1954) — commonly referred to as "The
Iwo Jima Memorial" — at
Arlington, Virginia, and the
U.S. Postal Service commemorated the photo on a U.S. postage stamp. A version of the Marine Corps memorial also stands on the parade ground at
Marine Corps Recruit Depot Parris Island, South Carolina. == Later years and death ==