YouTube Sugg created his 'ThatcherJoe' channel in December 2011 and reached the one-million-subscriber mark two years later. His channel became known for its pranks, impressions and
challenge videos, such as the Whisper challenge, which became a popular YouTube trend after Sugg created a YouTuber version of the challenge in 2014. In January 2013, Sugg began his vlogging channel, 'ThatcherJoeVlogs', and in June 2014, he created his gaming channel, 'ThatcherJoeGames'. In September 2020, Sugg announced that he would be the voice of the robot R-41 in
Daleks!, an animated
Doctor Who series which was released on YouTube in November 2020 as part of
Time Lord Victorious. In May 2022, it was revealed that Sugg had voiced the host of an animated chat show aimed at children and families called
Corpse Talk, based on a series of graphic novels and comics about various historical figures, which is available on YouTube.
Film and television Sugg had an uncredited voiceover role as a
seagull in the 2015 UK version of the film
The SpongeBob Movie: Sponge Out of Water. Also in 2015, Sugg appeared alongside
Caspar Lee in the direct-to-DVD film
Joe and Caspar Hit the Road, which was shown on British television channel
E4 in April 2016. A second DVD,
Joe & Caspar Hit the Road USA, was released in 2016. Alongside fellow YouTubers
Alfie Deyes and
Marcus Butler, Sugg starred in an episode of the British television show
Release the Hounds, which aired in March 2017. In 2018, Sugg became the first 'social media star' to appear on
Strictly Come Dancing, and he was partnered with professional dancer
Dianne Buswell. The pair reached the final and finished as runners-up. Shortly after the final, the BBC announced Sugg as co-presenter of
New Year Live, alongside
Stacey Dooley. On 22 February 2019, Sugg co-hosted
The One Show on BBC One, with
Alex Jones, and he was one of the hosts for the
Red Nose Day telethon on the BBC on 15 March 2019. Sugg voiced Gus in the UK version of the film
Wonder Park (2019). In May 2019, he guest starred on the
Cartoon Network show,
The Amazing World of Gumball, as the voice of Azreal in the UK version of the episode; The Drama. In July 2019, Sugg announced that he would have a cameo voiceover role in the 2019
Aardman film
A Shaun the Sheep Movie: Farmageddon. In March 2020, Sugg appeared as a contestant on
The Great Stand Up to Cancer Bake Off, in which he fainted due to a flesh wound, but recovered to take the title of Star Baker. It was announced in August 2020 that Sugg would make his television acting debut in the fourth season of the BBC One drama
The Syndicate. In May 2021, it was confirmed that Sugg had joined the cast of the animated adaptation of
The Amazing Maurice, which was released in December 2022. In January 2026, Sugg and
Dianne Buswell announced they were producing and co-hosting a TV show together titled
Raiders of the Lost Crafts for
Sky History, where they travel around the UK trying traditional crafts.
Music and stage Sugg was a member of the YouTube Boyband, which raised money for
Comic Relief and became a viral hit. He also featured on the 2014 single "
Do They Know It's Christmas?" as part of the
Band Aid 30 charity supergroup, raising money for the
Ebola virus epidemic in West Africa. In September 2018, Sugg collaborated with
Conor Maynard and then-housemate Byron Langley to take part in a YouTube one hour song challenge and released "You Want My Sister". In January 2020, Sugg released his solo debut single, "Say It Now". In August 2021, he released his second single, "Wild Things". In August 2019, Sugg was cast as Ogie Anhorn in the musical
Waitress in London's West End. He debuted in the role on 9 September 2019, and gave his final performance on 30 November 2019.
Graphic novels and book Sugg created the storyline and characters for the
graphic novel Username: Evie, published in 2015 by
Hodder & Stoughton. The writing is by
Matt Whyman, with illustrations by Amrit Birdi. The story is about bullied teenage schoolgirl Evie, who dreams of a place she can be herself. Her terminally ill father creates a virtual reality for her, but dies before it is completed. After he leaves her an
app that allows entry, Evie is transported into a world where everything is influenced by her personality.
Username: Evie became the fastest-selling graphic novel in the UK since records began, selling 13,745 copies in its debut week. A sequel,
Username: Regenerated, was published in 2016, and the third and final graphic novel in the series,
Username: Uprising, was released in 2017. In March 2022, Sugg announced that he had written a book called
Grow, a part memoir, part practical guide about reconnecting with nature in the digital age, which was published in September 2022.
Businesses In 2018, Sugg and
Caspar Lee established a management company, Margravine (now
MVE), to support up-and-coming digital talent. In August 2022, it was announced that Sugg's production company Final Straw Productions had partnered with BBC Studios to develop entertainment and factual entertainment formats for audiences of all ages. In 2024 Final Straw Productions released a dating show pilot on YouTube called "Date Me At My Worst", hosted by TikTok star
Max Balegde. ==
Strictly Come Dancing==