Early campaign -sponsored presidential forum alongside fellow Republican candidates, March 13, 1980 In 1978, Anderson formed a presidential campaign
exploratory committee, finding little public or media interest. In late April 1979, Anderson made the decision to enter the
Republican primary, joining a field that included
Ronald Reagan,
Bob Dole,
John Connally,
Howard Baker,
George H. W. Bush, and the
perennial candidate Harold Stassen. Within the last weeks of 1979, Anderson introduced his signature campaign proposal, advocating that a 50-cent a gallon
gas tax be enacted with a corresponding 50% reduction in
Social Security taxes. Anderson built
state campaigns in four targeted states—
New Hampshire,
Massachusetts,
Illinois, and
Wisconsin. He began to build support among media elites, who appreciated his articulateness, straightforward manner, moderate positions, and his refusal to walk down the conservative path that all of the other Republicans were traveling. Anderson often referred to his candidacy as "a campaign of ideas". He supported tax credits for businesses' research-and-development budgets, which he believed would increase American productivity; he also supported increasing funding for research at universities. He supported lowering interest rates, antitrust action, conservation, environmental protection and limiting oil companies from absorbing small businesses through legislation. He opposed Ronald Reagan's proposal to cut taxes broadly, which he feared would increase the
national debt and the inflation rate (which was very high at the time of the campaign), believing it to be "
Coolidge-era economics". He supported the
Equal Rights Amendment,
gay rights and
abortion rights generally; he also touted his perfect record of having supported all civil rights legislation since 1960. He opposed the requirement for registration for the
military draft, which Jimmy Carter had reinstated. This made him appealing to many liberal college students who were dissatisfied with Carter. However, he also voiced support for a strong, flexible military and support for
NATO against the
USSR, as well as several other positions associated with Republicans, including deregulation of some industries such as natural gas and oil prices, and a balanced budget to be achieved mainly by reductions in government spending.
Republican primary On January 5, 1980, in the Republican candidates' debate in
Des Moines, Iowa, unlike the other candidates, Anderson said lowering taxes, increasing defense spending, and balancing the budget were an impossible combination. but the following morning ended up losing both primaries by a slim margin. Anderson was a strong supporter of both. Pollsters were finding that Anderson was much more popular across the country with all voters than he was in the Republican primary states. Without any campaigning, he was running at 22% nationally in a three-way race. A critical issue for Anderson was appearing in the fall
presidential debates after the League of Women Voters invited him to appear due to popular interest in his candidacy, although he was only polling 12% at that time. In late August, he named
Patrick Lucey, the former two-term Democratic Governor of Wisconsin and Ambassador to Mexico as his running mate. Also, Anderson submitted his petitions for his fifty-first ballot. Anderson did well, and polls showed he won a modest debate victory over Reagan, but Reagan, who had been portrayed by Carter throughout the campaign as something of a warmonger, was seen as a reasonable candidate who carried himself well in the debate. and then CNN interspersed Anderson's live answers with tape delayed responses from Carter and Reagan. Anderson's support continued to fade down to 5%, although rose up to 8% just before election day. going into the election and it was clear that many would-be Anderson supporters had been pulled away by Carter and Reagan. Former First Lady
Jacqueline Kennedy Onassis, actor
Paul Newman, and historian
Arthur M. Schlesinger Jr. also supported Anderson. Although the Carter campaign feared Anderson could be a
spoiler, Anderson's campaign turned out to be "simply another option" for frustrated voters who had already decided not to back Carter for another term. Polls found that around 37% of Anderson voters favored Reagan as their second choice over Carter. Anderson did not carry a single precinct in the country. Anderson's finish was still the best showing for a
third-party candidate since
George Wallace's 14% in 1968 and stands as the seventh-best for any such candidate since
the Civil War (trailing
James B. Weaver's 8.5% in 1892,
Theodore Roosevelt's 27% in 1912,
Robert La Follette's 17% in 1924, Wallace, and
Ross Perot's 19% and 8% in 1992 and 1996, respectively). He pursued Ohio's refusal to provide ballot access to the U.S. Supreme Court and won 5–4 in
Anderson v. Celebrezze. His inability to make headway against the
de facto two-party system as an independent in that election would later lead him to become an advocate of
instant-runoff voting, helping to found
FairVote in 1992. == Later career ==