By 1947, the ''Tribune's
circulation had increased to 87,237, while that of the Deseret News
had fallen to 40,485. The Deseret News
was in trouble, so in 1948, the Deseret News'' started Sunday publication, and a circulation war began. Both papers pushed hard to increase circulation over the next four years, with aggressive promotions that included prize giveaways. Fitzpatrick had secretly negotiated agreements leading up to the founding of the NAC and the joint operation agreements. Additionally in 1952, Thomas F. Kearns, president and controlling owner of
The Salt Lake Tribune, the second of Senator Kearns's four children, decided to get out of the newspaper business. Fitzpatrick needed to sell off of company assets to acquire Kearns's 40 percent interest, or control of the paper would fall out of family hands. The accommodation reached in 1952, with the
Deseret News solved this problem for the
Tribune. For the
Deseret News, it allowed its continued survival. The
Deseret News and the
Tribune entered into a
joint operating agreement whereby they combined the advertising and printing business of the two papers; editorially they remained separate. The new joint publisher was incorporated as the NAC, and Fitzpatrick was its first president and architect.
David O. McKay,
president of the LDS Church, viewed this as the only way the church-owned
Deseret News could survive. As part of the deal, The
Tribune sold the afternoon paper,
The Salt Lake Telegram, to the
Deseret News; this gave Fitzpatrick the funds to buy out Thomas F. Kearns, the largest stockholder of the Kearns Corporation, owner of
the Tribune. The
Deseret News went to evening publication, and stopped publishing on Sunday. == Later years ==