He joined Cramer Saatchi in 1967, and was a founding shareholder when it became
Saatchi & Saatchi. In 1973, he co-founded the London office of
TBWA, and then in 1982 started Bartle Bogle Hegarty. He has published two books:
Hegarty on Advertising: Turning Intelligence Into Magic and
Hegarty on Creativity: There are No Rules. == Honours ==