'' (April 1921) In 1915
Vanity Fair began publishing his drawings, for which he used the pseudonym "Myrtle Held", because he was too shy to use his own name. collection In 1925, his old high school friend
Harold Ross started
The New Yorker. By 1927, Held's work had appeared in
Life,
Vanity Fair, ''Harper's Bazaar
, and The New Yorker
, and he had also contributed illustrations for other influential magazines, including Judge and The Smart Set''. According to Held, he didn't really intend to create the flapper ideal; he just drew what was around him, and it became popular so he kept drawing. He was reportedly becoming so popular that people were sending him blank checks, offering anything for an original piece. Held also designed the cover for
Pulitzer Prize-winning novel,
So Big. From 1925 to 1932, his woodcut-style cartoons and faux maps were published frequently in
The New Yorker. Held Jr slipped occasional imagery alluding to the Church of Jesus Christ of Latter-day Saints such as
temples, the acronym
ZCMI, the
Angel Moroni, and
Brigham Young, and though some people believe he sneaked them in, Ross was fully aware of it and actually encouraged it. Held portrayed a satirical view of the
Roaring Twenties, often criticizing the drinking, gambling, and rampant sexuality that often characterized the decade. This contrasted his counterparts in Jazz-Age cartoons such as
Peter Arno who seemed to celebrate it. Held also created the iconic "Wise Men Fish Here" sign which hung above the door of the
Gotham Book Mart for the life of the store. During the
Great Depression Held lost much of his money in the
Ivar Kreuger fraud scheme. His last
New Yorker illustration appeared in 1932. Held wrote and illustrated several novels, such as
Grim Youth (1930) and
The Flesh Is Weak (1931). The reduced demand for his cartoons in the 1930s gave him more time to paint. During this time, he painted somber landscapes and cityscapes, while also illustrating children's books and animal fantasies. In 1937, he designed sets for the Broadway comedy revue
Hellzapoppin, and produced the
Tops Variety Show which showcased young talent. He exhibited his bronze sculptures of horses in New York in 1939 at Bland Gallery. ==Style==