John Kelly was an associate of
Claude Shannon at Bell Labs. Together they developed a
Game theory type method based on the principles of
information theory developed by Shannon. It is reported that Shannon and his wife Betty went to
Las Vegas with
M.I.T. mathematician
Ed Thorp, and made very successful forays in
roulette and
blackjack using this method, later called the
Kelly criterion, making a fortune as detailed in the book ''Fortune's Formula'' by
William Poundstone and corroborated by the writings of
Elwyn Berlekamp, Kelly's research assistant in 1960 and 1962. Over the decades, John Kelly's scientific formula has become a part of mainstream investment theory and the most prominent users, well-known and successful billionaire investors
Warren Buffett,
Bill Gross and
Jim Simons use Kelly methods. Warren Buffett met Thorp the first time in 1968. It's said that Buffett uses a form of the Kelly criterion in deciding how much money to put into various holdings. Mathematician and game theorist
Elwyn Berlekamp, once an assistant to Kelly at Bell Labs, had applied the same logical algorithm for
Axcom Trading Advisors, an alternative investment management company that he led after acquiring most of the equity of the co-founder and prior leader, mathematician
James Ax. Axcom was the outsourced manager for
Renaissance Technologies Corp hedge fund flagship, the
Medallion Fund. In 1990, Axcom was acquired by its part-owner, fellow mathematician and founder of Renaissance,
Jim Simons. ==Death==