John o' Groats attracts large numbers of tourists from across the world all year round. In 2005, a popular tourist guide,
Lonely Planet, described the village as a "seedy tourist trap"; in 2010, John o' Groats received a Carbuncle Award from
Urban Realm magazine for being "Scotland's most dismal town". The completion of major redevelopment work in 2013 aimed to revitalise the area. John o' Groats lies at the end of the 14th stage of the
John o' Groats Trail, a long-distance walking trail from Inverness to John o' Groats.
Hotel The John o' Groats House Hotel was built on or near the site of Jan de Groot's house and was established in 1875. It has been described by
Highlands and Islands Labour MSP Rhoda Grant as "one of the UK's most famous landmarks". It was closed for several years and fell into disrepair, until undergoing a radical transformation by Edinburgh-based architects GLM for self-catering holiday specialists Natural Retreats. It reopened for business in August 2013. John o' Groat's House was an ancient house believed to be situated in front of the present hotel; it was marked with a flagpole now removed, deriving its name from John of Groat, or Groot, and his brothers, originally from the
Netherlands, said to have settled here about 1489. The house was of an octagon shape, being one room, with eight windows and eight doors, to admit eight members of the family; the heads of different branches of it, to prevent their quarrels for precedence at table. Each came in by this contrivance at his own door and sat at an octagon table, at which, of course, there was no chief place or head. :—''
Haydn's Dictionary of Dates''
Signpost The landmark ''Journey's End'' signpost at John o' Groats was installed in 1964 on private land and operated as a visitor attraction by a
Penzance-based photography company that also operates its counterpart at Land's End. Visitors paid a fee for a photograph of themselves next to the signpost, displaying either a message or the date and distance to a location of their choice. The original site was bought in 2013, as part of the hotel redevelopment, and the signpost was moved to a
caravan park away. When the hotel reopened, a publicly accessible signpost was erected at the original site, without customisable text. ==Transport==