In the
1964 general election, Pardoe unsuccessfully stood as the Liberal candidate against
Margaret Thatcher in
Finchley. In the
1966 election, the Liberal Party increased its number of MPs from nine to twelve: one of them was Pardoe, who captured the
North Cornwall seat from the
Conservative Party's
James Scott-Hopkins. He rapidly became the party's Economic Affairs spokesman in parliament and was respected for the intellect of his views, if not for the often partisan nature of his comments. Pardoe was Treasurer of the Liberal Party from 1968 to 1969. In the
1976 Liberal Party leadership election, after the resignation of
Jeremy Thorpe, Pardoe was a candidate for the leadership of the Liberal Party. He lost to
David Steel, who received 12,541 votes to Pardoe's 7,032. Pardoe played the fairy-tale Liberal prime minister in
BBC Radio 4's Christmas
pantomime,
Black Cinderella Two Goes East in 1978, on the basis that Liberal prime ministers exist only in fairy tales. At the
1979 general election, he lost his seat, possibly because of his outspoken support for neighbouring MP
Jeremy Thorpe, who was then about to stand trial at the
Old Bailey for conspiracy and incitement to murder. At the
general election of 1987, Pardoe served as campaign manager of the
SDP–Liberal Alliance. == Outside politics ==