John Player's brands are well known in
motor racing from their long association with the
Lotus Formula One team, the
Forsythe Racing Champ Car team, and
Norton motorcycle racing team. Ford introduced the John Player Special limited edition Capri, (known as the JPS) in March 1975. Available only in black or white, the JPS featured yards of gold pinstriping to mimic the Formula 1 livery, gold-coloured wheels, and a bespoke upgraded interior of beige cloth and carpet trimmed with black.
Car racing John Player's sponsorship of Team Lotus began with the
Lotus 49 in Gold Leaf colours in the
1968 Tasman Series. It continued with the Lotus 49 and
Lotus 72 in Formula One, changed to the black and gold John Player Special colours in
1972, and ended in
1986 with the
Lotus 98T, as the team switched to the
Camel-sponsored yellow livery the following season. In Australia,
JPS Team BMW competed in the
Australian Touring Car Championship between
1981 and
1987, with
Jim Richards winning the series in
1985 and 1987. In 1981, BMW released a limited-edition road version of its
323i touring car in JPS colours to the Australian market and another in 1984.
North America in a 1996
IndyCar with Player's branding.
Imperial Tobacco Canada's Player's brands also sponsored Canadian auto racing for decades. After a blanket tobacco advertising ban was instituted in the Canadian
Tobacco Act in 1988, Imperial created a new corporation, '''Player's Racing Ltd.'
, that was strictly an auto racing promotion company. This took advantage of an exemption in the Act'' that allowed tobacco companies to sponsor "cultural events" using the company's proper name instead of a brand name. Player's Ltd. advertising looked nearly identical to Player's cigarette packs, and given that it was one of the few legal outlets for advertising, the company was extensively promoted both during race weekends and at other sporting events. Player's Racing promoted a number of Canadian drivers, including 1995
Indianapolis 500 and
IndyCar champion
Jacques Villeneuve, whose
Forsythe-Green Racing team carried a Player's Ltd livery. The team would later carry on in CART as
Player's Forsythe Racing, which after the
Tobacco Act was struck down as violating the
Charter of Rights, was able to use Player's branding. The team was competitive and featured Canadian drivers
Greg Moore,
Patrick Carpentier,
Alex Tagliani, and in 2003,
Paul Tracy. Tracy would win the championship in 2003, just as a new
Tobacco Act ban took full effect for auto racing in October 2003. The team would use a "GOODBYE, CANADA" theme for Tracy and Carpentier's final races and not have explicit Player's branding.
Motorcycle racing John Player began sponsoring Norton motorcycle racing in November 1971. The racing was successful and Norton produced a version of the
Norton Commando in John Player colours to exploit it. However, Norton's
NVT parent company commercially declined and John Player withdrew sponsorship in 1974. In the 1980s, Norton Motorcycles was revived and in 1988 John Player resumed racing sponsorship. The racing succeeded again and in 1990–91 Norton produced a road-going version of its RCW588 racer, the
Norton F1. In 1991 Norton again commercially declined and John Player withdrew sponsorship for a second time. File:1971 Emerson Fittipaldi, Lotus 72 (kl).JPG|The
Lotus 72 in Gold Leaf colours File:Lotus 77 Sears Point.jpg|The
Lotus 77 in John Player Special colours File:Villeneuve 500.jpg|
Jacques Villeneuve's
1995 Indianapolis 500-winning car in Player's Ltd. livery File:Ron_Haslam_on_a_Norton_motorcycle.jpg|
Ron Haslam on a
Wankel-engined Norton RCW588 racer File:Peter Williams - JPS Norton cropped.JPG|
Peter Williams on the JPS-liveried
1974 Norton Commando works racer
Other events The company also sponsored an influential series of celebrity lectures at the
National Film Theatre between 1968 and 1973. Well over 100 international film stars took the stage to introduce screenings and discuss their career. The series was revived at the end of the 1970s as the
Guardian Lectures. In the 1970s Player's operated a steamboat,
Hero, for promotional purposes. Player's sponsored the
Canadian Open tennis championship in the 1980s. From 1969 to 1987 John Player sponsored the
John Player Sunday League for English county cricket clubs. ==Cigarette cards==