Mark Price began his coaching career during the 1998–99 basketball season as a community coach under head coach and friend
Joe Marelle at
Duluth High School for the varsity boys team. After Marelle discovered he had
non-Hodgkin's lymphoma, Price became a primary factor in the team's return trip to the final four of the class 5A
GHSA state tournament. It was the first time
Duluth High School returned to this point in the state tournament in 16 years. Price then went on to be an assistant coach to
Bobby Cremins at Georgia Tech during the 1999–2000 season. After Cremins retired from coaching at Georgia Tech, Price then went on the following year to be the head coach at Whitefield Academy in
Atlanta for the 2000–01 season leading the team to a 27–5 record and the final eight teams of the state Class A tournament, a 20 win improvement over the prior season and 27 win improvement two seasons before Price arrived.
NBA player
Josh Smith also played at Whitefield Academy the same season Price was coach. In 2002, Price won the
Coach Wooden "Keys to Life" Award. In 2003, Price was a consultant for the
NBA's
Denver Nuggets. He then became an NBA television analyst and
color commentator for both the
Cleveland Cavaliers and the
Atlanta Hawks. In March 2006, Price was named the inaugural head coach of the Australian
NBL's
South Dragons, a new franchise for the 2006–07 season. Despite the Dragons featuring NBL Rookie of the Year
Joe Ingles and four time Olympian
Shane Heal they began the season 0-5 and Price was fired. Price and Heal exchanged criticisms in the Australian press after Heal was named as his successor. Price was the shooting consultant for the
Memphis Grizzlies for the 2007–08 season and named the shooting coach for the
Atlanta Hawks for the 2008–09 and 2009–10 seasons. Price helped to improve the Hawks offensive output in their first return to the Eastern Conference Semi-Finals in nearly 10 years during the 2009 NBA Playoffs. Price is credited with helping
Boston Celtics point guard
Rajon Rondo improve his jump shot. Rondo's scoring was a key factor in the Celtics reaching the
2010 NBA Finals, where they pushed the
Los Angeles Lakers to a full seven-game series. For the 2010–2011 season, Price joined the
Golden State Warriors as an assistant coach with the primary task of improving the Warriors shooting and free throw percentages. In December 2011, Price was hired as a player development coach for the
Orlando Magic. In July 2012, Price served as the head coach of the
Orlando Magic's Summer League team. On July 1, 2013, Price was hired as an assistant coach by the
Charlotte Bobcats, joining the staff of head coach
Steve Clifford and associate head coach
Patrick Ewing for the 2013–14 season. On March 25, 2015, Price was introduced as the head coach of the Charlotte 49ers. He replaced Coach
Alan Major, who parted ways with Charlotte after two medical leaves during the past season. On December 14, 2017, it was announced that Mark Price was relieved of his duties as head coach of the Charlotte 49ers basketball program. In September 2018, he joined the
Denver Nuggets coaching staff as a shooting consultant for the 2018–19 season. ==Career statistics==