As chairman Reames was chairman of Lincoln City for 15 years, from 1985 to 2000, and remains to date their longest-serving chairman. Reames bought it back from the council in 2000, Reames also oversaw the complete rebuilding of
Sincil Bank, and guided Lincoln back to
the Football League in 1988. He was also responsible for appointing the first full-time black professional manager in the Football League in Keith Alexander (1993). Upon resigning as chairman of Lincoln City in November 2000, Reames left £400,000 in trust for the club's future.
As manager Reames also managed Lincoln from November 1998 to March 2000, winning 25 out of 75 Football League games. Reames' managerial achievements include winning the October 1999 Manager of the Month Award. ==Later career==