Ive's designs at Polytechnic won the RSA Student Design Award in 1988 and 1989, which gave him a small
stipend and travel expense account to use for a trip to the United States. He travelled to San Francisco, where he met designers including
Robert Brunner, who ran a small consultancy firm that would later join Apple Computer. He designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes for clients including
LG and
Ideal Standard. However, he became frustrated after he designed a toilet, bidet and sink for Ideal Standard, and the company rejected the work, stating that the products were too costly and looked too modern. He became unhappy with his clients who had different ideas.
Apple File:Apple Newton-IMG 0454-cropped.jpg|
Apple Newton MessagePad, released in 1993. Ive designed the smaller models following. File:Ipod 1G.png|First
iPod, introduced in 2001.
Jon Rubinstein assembled the original design team including Ive as lead design engineer. File:IPhone 1st Gen.svg|A vector rendition of the first-generation
iPhone, first marketed in 2007. Its
form factor is credited to Ive. File:IPad 3.png|Although Ive's studio began designing an iPad-like device before the iPhone, the
iPad was first released in 2010. He was formally recruited to Apple as a full-time employee in September 1992. Ive was given his own design office at Apple during the early 2000s in which he oversaw the work of his appointed design team, and he was the only Apple designer with a private office. Only his core team—which consisted of around 15 people from the UK, the US, Japan, Australia, and New Zealand (who had worked together for around two decades)—and top Apple executives were allowed into the office, because it contained all of the concepts, including prototypes, that the design team was working on. His compensation ceased to be publicly disclosed by the firm thereafter, rendering him the only Apple executive to be afforded such a provision. The product was released in April 2015 and has become the best-selling wearable device in the world with 115 million people estimated wearing one as of December 2022. Talking about the product, Ive said in 2018: "we were all routinely carrying around incredibly powerful products, in terms of their technical ability, in our pockets … an obvious continuation of this path that we’ve been on for so many years was to make technology more personal and more accessible." , in the design of
Apple Park (pictured) throughout much of the 2010s, which opened in 2017. On 29 October 2012, Apple announced that Ive would "provide leadership and direction for
Human Interface (HI) across the company, in addition to his role as the leader of Industrial Design." With the 2013
World Wide Developers Conference (WWDC) announcement of
iOS 7 and Ive's role as principal, Apple press information was also updated to reflect his new title: senior vice-president of design. On 8 December 2017, Apple announced that Ive would resume direct responsibility for the company's product design. On 27 June 2019, Apple announced that Ive would depart Apple after 27 years.
Relationship with Steve Jobs Ive described his rapport with Jobs in 2014: "When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things." The offices of Jobs and Ive in
Apple's Cupertino headquarters were linked by a covered corridor. Ive delivered the eulogy for Jobs at both the Apple employee memorial service and the family service in 2011. In this position he serves a fixed five-year term as the Head of college, where he will govern the college as an
academic administrator. Ive said of the appointment: "I am thrilled to formalise my relationship with the RCA, given the profound influence the college has had on so many of the artists and designers that I admire." Ive was still chancellor in January 2023.
LoveFrom In June 2019, Ive announced the launch of his own independent firm named LoveFrom, along with fellow designer
Marc Newson. LoveFrom keeps a low profile but in October 2021 unveiled a minimalistic website. Upon launch in 2019, Apple was a client of Ive's. LoveFrom works with a number of brands including Ferrari and Airbnb. Ive is close friends with Airbnb chief executive
Brian Chesky. Through Terra Carta Design Lab in 2021 and
Charles's coronation in 2023, Ive has produced designs for
Charles III. In 2023, Ive led the development of a foldable red nose for
Comic Relief. In the same year, LoveFrom announced its own scholarship programme, which is aimed at increasing representation in the design industry by supporting designers from all backgrounds. The programme covers the full tuition of a student at the
California College of the Art, the
Rhode Island School of Design and two students at the Royal College of Art each year. In September 2024, LoveFrom announced the launch of a new outerwear collection in collaboration with
Moncler. In the same month, the company unveiled a new logo in the latest iteration of its brand. The new logo includes the addition of a bear, which is LoveFrom's mascot called Montgomery, named after San Francisco's
Montgomery Street where the company is based. In May 2025, it was announced OpenAI would acquire Ive's
AI venture, called
io, in a deal that values the company at $6.5 billion. Ive founded io in 2024 with Scott Cannon, Evans Hankey and Tang Tan. As part of the deal, OpenAI will become a customer of LoveFrom with Ive and LoveFrom assuming creative and design responsibilities across all of OpenAI's operations. On 9 July 2025, OpenAI and io announced the completion of the merger. In February 2026, Ferrari revealed the interior and interface design of the Ferrari Luce, its first electric car, designed by Ive's LoveFrom. Ive has worked with Ferrari since September 2021 when LoveFrom and Exor agreed a multi-year partnership as one of his first clients after leaving Apple. Ferrari announced it will unveil the car's exterior, designed with Ive and LoveFrom, in Italy in May 2026. In March 2026,
Christie's announced the redesign of its new rostrum at its London salesroom, designed by Ive and LoveFrom. Christie's asked Ive to redesign its rostrum to mark its 260-year anniversary. The new design, made from oak with stainless steel elements, was inspired by the original rostrum designed by
Thomas Chippendale in the 1700s.
British Museum In June 2025, Ive was appointed a trustee of the
British Museum. Ive said of the appointment: "I am thrilled to be working with such a wonderful team, and look forward to supporting the Museum's appropriately ambitious Masterplan for transformation." == Public image ==