In 2001, Roth staged a musical revival of the 1975 Broadway hit,
The Rocky Horror Show, which ran until 2002. Through the course of the run, the cast included
Dick Cavett,
Joan Jett,
Luke Perry,
Ana Gasteyer, and a rotation of guest narrators. The show was nominated for four
Tony Awards including
Best Musical Revival in 2001, five
Drama Desk Awards, two
Outer Critics Circle Awards, and a
Drama League Award. In 2005, Roth joined
Jujamcyn Theaters as a resident producer. He was promoted to vice president in 2006. In 2009, while still at Jujamcyn, he began an
MBA program at
Columbia University. In 2013, he acquired a majority stake in Jujamcyn, with Landesman retaining a small interest and becoming President Emeritus. Since Roth assumed the title of President, Jujamcyn Theaters has been home to productions such as the Tony Award-winning
The Book of Mormon,
Clybourne Park,
Kinky Boots, ''
A Gentleman's Guide to Love and Murder, and Hadestown, as well as productions of A Little Night Music, Bullets Over Broadway, Something Rotten!, Present Laughter with Kevin Kline, Frozen, Mean Girls, and Moulin Rouge!''. In 2023, Jujamcyn and
ATG Entertainment combined operations and Roth became the combined company's largest individual shareholder, with a seat on the board. Jujamcyn received a 7 percent stake in the
Lyric Theatre, the
Hudson Theatre and the
Kings Theatre, valued at a combined $98 million. and has played himself in a recurring role on the
NBC television series
Smash. Roth is an
haute couture collector. He journaled the Spring 2019
Paris Fashion Week for
Vogue magazine.
The New York Times said Roth has become a "red carpet magnet" due to his "penchant for avant-garde couture." Roth hosts an interview series
Broadway Talks at the
92nd Street Y, facilitating one-on-one discussions with Broadway actors. He also produced and starred in the
YouTube animated series,
The Birds and the BS, a comedic series addressing American culture during the
first Trump presidency; and publishes the online newsletter, Warmly Jordan. Previously, Roth founded the social network website
Culturalist, which aggregated "Top 10” lists from users. == Philanthropy ==