After the Korean War, Rodríguez decided to make the military his career. He was assigned to the administrative staff at the ORC headquarters in San Bernardino. On April 23, 1952, Rodríguez and his fiancée Miss Rose Aranda were the invited guests on
You Bet Your Life, a 1950s
television game show hosted by
Groucho Marx. The following is part of the conversation between Rodriguez and Marx in the show: In 1953, Rodríguez married Rose and together they had three children. He subsequently became a commissioned officer in the
US Army Corps of Engineers, serving more than 30 years in the military, through four
Latin American assignments, and unaccompanied tours in Korea and
Vietnam. In 1980, Rodriguez retired from the Army with the rank of colonel. Rodríguez was residing with his wife, Rose, in El Paso, Texas, at the time of his retirement. He spent the next ten years as Facilities Director at the
University of Texas. He dedicated much of his time of his last fifteen years to national speech engagements addressing young people and soldiers, encouraging them to pursue their education. Colonel Joseph C. Rodríguez died on November 1, 2005, in El Paso and was buried with full military honors at Mountain View Cemetery in San Bernardino, California. Rodriguez is survived by his wife Rose; his sons, Lieutenant General Charles G. Rodriguez and Lawrence R. Rodriguez; daughter, Karen Sharp; 11 grandchildren; ten sisters and two brothers. ==Awards and recognitions==