Richards has garnered a following of 25.7 million on
TikTok, 2.14 million on
YouTube, 2.4 million on
Twitter, and 6.1 million on
Instagram. Richards is also the co-founder of energy drink Ani Energy, and previously was the
chief strategy officer of
Triller. According to a
Forbes report published in January 2022, Richards earned an estimated $5 million in 2021 from his numerous sponsorship deals and business endeavors, making him the fourth highest-earning TikTok personality. More recently, he and his production company CrossCheck Studios struck a first-look deal with
Amazon. He is a co-host of the
BFFs (podcast), a
Barstool Sports podcast, with
David Portnoy, and a former member of
Sway House. On May 7, 2025, the team of Josh Richards, Erik Anders Lang, and
Brad Dalke won the third
Creator Classic, which was held at the
Philadelphia Cricket Club in
Wissahickon, Philadelphia. In August 2025, he participated in the inaugural
Internet Invitational hosted by Barstool Sports and Bob Does Sports and made it to the semifinals of the event. == Personal life ==