Development In 2010 after his film
Khaleja was released, many reports suggested that
Trivikram Srinivas would work with
Venkatesh for his next film. It was reported that the film would start filming in early 2011, but for unknown reasons, the project was unable to take off. In March 2011, reports suggested that Trivikram Srinivas had approached Allu Arjun for a film and that Allu Arjun has accepted the offer. It was reported that
DVV Danayya would produce the film under Universal Media banner.
DVV Danayya previously made the successful film
Desamuduru with Allu Arjun. It was also reported that
Ileana D'Cruz was cast as the female lead and the filming would begin in May 2011. Although there were several reports on when the filming would begin, all proved untrue. In August 2011, it was reported that Allu Arjun has injured his shoulder and went to
Australia for surgery on Trivikram's request. This caused the project to be further delayed. In September 2011, an official statement was released by the producers stating that as Allu Arjun was in Australia for shoulder surgery, the filming would start in late October 2011. It was also announced that the film is being produced by S. Radha Krishna under
Haarika & Hassine Creations banner and with
DVV Danayya presenting the film. It was also announced that
Devi Sri Prasad who had previously worked with Allu Arjun and Trivikram Srinivas would score the music. It was reported that Allu Arjun, as well as Trivikram, had slashed their remuneration for the film in a bid to bring the production cost down. On 2 November 2011 after months of getting delayed, the film was officially launched. It was announced that Ileana D'Cruz was cast as the female lead and the other cast and crew was also announced. On 14 November 2011, filming began in
Hyderabad. Although there were many reports that the film was titled as
Honey, the director dismissed the reports saying that no decision was taken. In March 2012, it was announced that the film was titled as
Julayi.
Casting It was announced in September 2011 that
Rajendra Prasad was cast for a vital role in the film. It was later reported that Rajendra Prasad would be playing the role of a cop in the film. at first
Trivikram wanted to cast
Sudeep as a villain, but due to Sudeep's busy schedule, Trivikram later cast
Sonu Sood as the antagonist in the film. The other cast includes popular Telugu actors like
Kota Srinivasa Rao,
Brahmanandam,
Tanikella Bharani,
M. S. Narayana,
Dharmavarapu Subramanyam,
Brahmaji and
Rao Ramesh. It was reported that
Mahesh Babu would provide
voice over for the film similar to Trivikram's
Jalsa, but it proved to be untrue. It was reported that
Udaya Bhanu would feature in an
item number.
Filming After months of delay, filming began in Hyderabad on 14 November 2011. The scenes between Brahmanandam and Ileana at a hospital in
Kukatpally were canned during the first schedule of filming. The second schedule of filming began on 13 December 2011. Filming took place at Ramoji Film City and Sivarla in Hyderabad. In January 2012, action scenes in shivering cold weather were canned at RFC under the supervision of
Peter Hein. In February 2012, bank robbery scenes were shot on Allu Arjun and Sonu Sood in Hyderabad. Also in February 2012, more action scenes on Allu Arjun were canned at
Chennai Port under Peter Hein's supervision. In March 2012, filming took place in
Visakhapatnam, Andhra pradesh. On 6 April 2012, it was reported that filming of the entire talkie part has been completed and four songs are yet to be canned. On 20 April 2012 it was reported that the production unit would be travelling to
Dubai on 26 April 2012 to film two songs on the lead pair and the remaining two songs would be shot in India. On 9 June 2012 fire broke out in a special Irani Hotel set, that was erected for the film in
Ramoji Film City. Allu Arjun and Brahmaji suffered minor injuries in this accident. ==Music==