Keenan joined the faculty at
Montclair State University in 2001 where he established the
Cognitive Neuroimaging Laboratory. He is the founding editor of the journal
Social Neuroscience and has published his work in
Science and
Nature. He discovered that the brain correlates of self-face recognition are mediated in the right hemisphere. His lab further determined the critical role the
medial prefrontal cortex plays in deception and self-deception. He was an early adopter of
transcranial magnetic stimulation (TMS) for use in cognitive neuroscience and continues to employ it in his current research. His work has reached the public through major media outlets including
Radio Lab and
Hulu. In graduate school, Keenan established himself as an ardent supporter of
equal rights in neuroscience with his very first publication discrediting
The Bell Curve, a racially-charged popular press book. His work in with
Keith Whitfield, president of the
University of Nevada, Las Vegas, while very brief, inspired Keenan to create the Erase Racism in Neuroscience project. This work has led to the first publication on how to effectively provide TMS in hair typified by minority populations. == Books ==